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Gymkompaniet is run under the motto "as it should be". By that we mean that we e.g. tries to remove all bureaucracy and hassle in the company. This means that we buy a majority of our equipment directly from the factories without intermediaries, and instead of hitting high margins, we offer really good products at even better prices. We have also developed our own Swedish-made quality brand "Swedish Power Equipment" in our quest to move production back to Sweden. And we are constantly working to ensure that our feedback to customers and our level of service takes place as quickly and smoothly as possible. So very happy with fast delivery and nice customer service when I bought my treadmill. Will shop more for my home gym from the gym company and can warmly recommend to others who are looking for a serious company.